The Team

Linda Coogan Byrne:  Company founder and Director, Senior Publicist & Project Manager (Uk & Ireland)

Linda Coogan Byrne is the founder and director of one of Ireland’s most well-known and established Music Pr Companys: Good Seed PR. Linda formed the company to give acts and label’s the chance to break new music and also give well-known acts a bigger push with a more sincere genuine approach. Being a musician herself when she started the company allowed her to have a vantage viewpoint and natural understanding of a band’s needs. She also plays a myriad of instruments herself and used to make them!

Linda has worked for over a decade for various world class record labels, both major and Independent, between 2010–present. This also included acting as Label Manager in Ireland for Cooking Vinyl & Essential Music and Marketing (with sole responsibility for acts such as Alison Moyet, Amanda Palmer, Groove Armada, Underworld, The Prodigy, Billy Bragg, The Cult, The Proclaimers, Counting Crows and Suzanne Vega among many others). So far, Linda has worked in PR & label management overseeing a team of multiple freelance PR’s with responsibility for the entire international and domestic artist roster of over 500 acts and releases over the years for management companies, labels, publishers, acts and bands.

With a validated & well known track record of placing her clients on Ireland’s Top rated TV and radio shows and in National Publications (as well as the all too important Regional publications & radio stations), Linda firmly believes in being highly productive and is extremely results driven. Delivering integrated campaigns, within various platforms, allows her to connect with a target audience on her client’s behalf. She takes on board the visions of others and especially tries to keep informed of new technologies sweeping the online market; so as to not miss out any opportunities for her clients and to ensure she is always up to speed. Good Seed PR were the first Music PR company in Ireland to embrace and use Twitter & Facebook to cross-promote their clients. ‘Always on the ball’ as they say in Ireland!

Being a pragmatic PR agent with extensive experience across a broad range of areas within the industry, comes as a result of having worked in and studying: Music retail, Music technology, Musical Instrument construction (where she studied as a Luthier designing and constructing Harps and stringed renaissance instruments – she can even play over 11 instruments herself), Online Marketing, Event & Talent management, Event promotion, PR & Marketing.

Being the company director puts Linda in charge of the day-to-day business affairs of GOOD SEED PR in both the UK & Ireland. She co-ordinates and project manages all campaigns with artists, bands, labels and management. She also works as an agent for various Music Supervisors around the world and pitches music for ad/film placement. Linda believes in going the distance for every band/client/label and will only work with acts and labels she believes in. Linda has worked with high profile international Indie and Major Labels bands and acts such as Amanda Palmer, Joss Stone, Alison Moyet, Duran Duran, REM, The Prodigy, Groove Armada, Underworld and more. Where her passion lies is working with new bands starting out and guiding them on how to establish themselves and create a buzz around their music.

Linda also worked for Pure Sync Inc, acting as the Irish imprint. Working with them in Ireland on the Newstalk Radio station campaign ‘Move The Dial’ which was broadly successful. Pure Sync Inc is a forward-thinking music synchronisation agency & music publishing company. With over a decade of experience, the Pure Sync team delivers a time efficient and cost effective turn key creative music solution for Advertising Agencies (Brey Leino, BIG, M&C Saatchi, Mother, Mc Caan etc.) TV, Film & Gaming production companies (Endemol, Thumbs Up, Fulwell73, Metrodome, Monkey etc.), around the world. Previous clients include IKEA, ITV, AXA, ESPN, Volkswagen, BBC, Dominos Pizza, O2, Land Rover, Lexus and many more leading brands and companies.

In her spare time: Linda studies In the area of NLP, Nutrition, Psychology and Advanced Anatomy and Physiology. She also delves in Art. You can check out her work here. She also contributes to various art, music and food blogs and magazines. She is a qualified as a Nutritional Therapist, with plant based protein at the forefront along with a broad understanding of Food Science and Epigenetics. She was chosen to be a Climate Ambassador, one of the first in the country to be selected. She has been interviewed herself in International, National and Regional newspapers, magazines and e-zines, talking about her work ethos, music and healthy living. She regularly gives lectures in various Colleges and Universities that focus on young entrepreneurs and women in business.

Hobbies; Playing and listening to music. Cooking. Food Blogging and learning about Nutrition and how to be environmentally friendly. Art.. Drawing and painting. Reading, Socialising and generally being nerdy whilst maintaining an air of cool.

If Linda was stuck on a Desert Island: her must have items would be: her Ukulele, a Banana because everyone knows Bananas stay in your system for a few days and are a slow digestion carb and a nice bottle of Meursault, it can chill by the sea at night. 

Rebecca Breene McDonnell : Freelance Radio & Press Plugger

Having known from the tender age of 13 that she wanted to work with building and breaking new emerging artists within the music industry, Rebecca began a degree in Media & Politics in DCU as soon as she finished her exams. Knowing DCU had an excellent media platform, she learned practical skills, as well as gaining hundreds of contacts and friends who are shaping the new emerging face of media landscape in Ireland. 
An avid fan of many irish musicians, her dream has always been to promote Irish music worldwide, and where best to start that working on an internship with Good Seed PR that lead to her joining the team as their new plugger. Another dream of Rebecca’s is to bring back a lineup to the calibre that the Oxegen Music Festival had (not so many) moons ago. So watch this space!
Hobbies include: Constantly listening to music, albeit new upcoming artists, or my favourite artists such as The 1975 or Paolo Nutini. I also enjoy running my mouth on Twitter a little too much but it’s never anything drastic. Working around the clock, my hobbies tend to wind me down, so I do yoga, and then watch whatever show I’m obsessed with at that time. (highly recommend Big Little Lies.) 
If Rebecca was stuck on a desert island my must have items would be; a solar charged charger, my phone which contains all of the music and contacts and pals I could ever need, and the 20 pack cans of coke from Tesco, which will remain firmly in the shade. I drink one a day it’s genuinely my weakness. 

Niall O Halloran – Artist Liaison & Promo officer .

Niall is the newest member of the GoodSeed team. Having finished the Hotpress Mix Six Course in Music and Media Promotion, Niall was ager to join the team. Like Linda and Kevin, Niall is also a singer/songwriter (hailing from Limerick City) with a panache for behind the scenes of the music industry too.

His keen interest and passion in understanding how events and album releases worked lead him to working behind the scenes at many events over the years and on various music projects, his most recent being the incredible Memorial event put on in Limerick for Dolores O’Riordan of The Cranberries. 

Growing up binging to the records of soul powerhouses Etta James, Aretha Franklin and Sam Cooke,  Niall knew his path would always be within the entertainment industry as both performer and Artist Liaison officer for on the ground promo events and media bookings. 

Hobbies:  Listening to soul music, playing piano, singing, writing and performing. 

If Niall was stuck on a desert Island his must have items would be… Piano with a long battery life and his phone, hopefully with a decent internet connection.